How Pre-Opening Sales Can Fast-Track Franchise Success

So, you're about to dive into the world of franchising with Facial Collective, and you're eager to hit the ground running. But how do you ensure your new venture is a roaring success from day one? The secret lies in our membership model and mastering pre-opening membership sales. Imagine opening your doors with a buzzing crowd of eager members ready for facials, peels and to buy your skincare products. By focusing on a robust pre-opening membership sales strategy, you'll not only boost your initial revenue but also set the stage for long-term growth through steady monthly income. This is why we built the industry-first membership based facial studio. It is a WIN-WIN for our franchisees AND our members!

Why We Do It and the Importance of Pre-Opening Sales for Your Franchise Success

Pre-opening membership sales are essential as they set the pace and success trajectory of your franchise. They provide an opportunity to build a strong initial membership base, ensuring that when your doors officially open, you're already on track for profitability. With pre-opening sales, franchisees can count on immediate revenue, which is a considerable advantage in offsetting initial startup costs.

It's About Long-Term Financial Growth

But it's not just about that first day; pre-opening sales offer long-term financial benefits. By locking in members early, franchisees can secure a steady and predictable stream of monthly recurring revenue which continues to grow.

And how do we get members to sign up prior to opening?

• First, we introduce our exclusive founding membership rate and perks while creating urgency though scarcity
• This is supported by robust pre-opening marketing execution playbook which combines digital and local marketing strategies and assets, and support from a team with deep expertise in membership-based businesses
• Then, it is your execution on the local level, following our guidance while adding your own flair

Founding Membership is a Gift That Keeps on Giving

As Founding Members sign up, they become your local marketing team. They generate buzz, brand awareness and market presence through conversations. They create word-of-mouth that spreads. They build anticipation and excitement around the upcoming studio opening. They become your ambassadors. Layer on top social media campaigns, local community involvement, or partnerships, this is how your de-risk your investment and lay groundwork for a long-term success as Facial Collective franchise owner.

The Proof is the Pudding

As much as we love memberships and pre-sales, we love data more. We already know, based on our members' spending trends, the average order value (AOV) when they come in for service, retention rates, and our service mix and pricing strategy, that every 100 active founding members will generate $14K+ first month alone.  Add in all the other first-time guests and non-members who will come in for service(s) that first month revenue grows exponentially. At 250 founding members, that's $35K+ in month one, just from members who signed up before studio opened! (1)

We Broke the Code on Membership Based Facials & Aesthetics

So, there you have it! By focusing on a solid pre-opening sales strategy, you’re setting your franchise up for a win right out of the gate.

Are you ready to own a wellness skin care brand unlike any other in your market? It’s time to make that franchise dream a reality!

(1) Information in this blog doesn't constitute an offer to sell a franchise. This blog is for informational purposes only. The offer of a franchise can only be made through the delivery of a Franchise Disclosure Document.